Alexa, Amazon's virtual assistant, can transform into Santa Claus especially for this festive season, the tech giant has revealed. Users can say'Alexa, enable Hey Santa' to hear him tell a story, sing a song, crack a joke, set a timer and more, as if he's speaking down the phone from the North Pole. The fun festive feature is sure to be particularly exciting for youngsters who want proof that Father Christmas exists in the run-up to the big day. Users can also ask Alexa a range of Christmas-themed questions such as'Alexa, where is Santa?' or'Alexa, how many days until Christmas?', The new Alexa feature lets families interact with Santa over the festive season, as if he's speaking down the phone from the North Pole'We've introduced Santa, a new personality for Alexa that will bring Christmas cheer for the whole family,' Amazon said.